This topic will be discussed during a round table with the same title included in the program of the International forum of brewers and restaurateurs “Brewery as successful business. New trends in craft brewery.” The Forum will be held on September 15-16 in Lviv at the initiative of the international project “Horticulture and Viticulture & Wine. Technology and Innovation.” Pakharenko and Partners IP and Law Firm is a general legal partner of the event.

Competitiveness of goods and services in the global market nowadays mainly depends on the use of benefits provided by intellectual property rights to trademarks, industrial designs, inventions and other objects of industrial property and copyright. In the United States the enterprises which are extensively using intellectual property generate 34% of GDP while in the EU they contribute to 39% of GDP.

The participants of the round table “Protection and capitalization of brewery restaurant business” will be able to become familiar with the practical aspects of protecting and enforcing their intellectual property rights specifically targeted to preserve and increase economic and creative investment of restaurateurs and brewers making craft beer. Particularly, they will get insights on:
-    how to make their original range or beer varieties made their craft brewery innovative;
-    how to take advantage of improved beer production and delivery to the bar counter for capitalization of one’s business;
-    how to prevent the attempts of unfair competitors acting in this market sector who steal other people’s ideas of exterior and interior design of a restaurant, peculiarities of design of corporate clothing, menu, utensils, dishes, namely all elements of trade dress contributing to market success among the consumers;
-    how to attract visitors using emotional component and not infringe other persons’ rights when choosing names for the restaurants and beer varieties;
-    how to apply border measures and judicial mechanisms to protect intellectual property rights.

The round table will be moderated by Veronika Berezanska, the Head of the Commission on Intellectual Property and Unfair Competition of the ICC Ukraine, public projects coordinator at Pakharenko and Partners. The speakers of the round  table will be: Ganna Prokhorova, senior lawyer of Pakharenko and Partners; Evgeniy Kompanets, deputy head of Legal department of Pakharenko and Partners; Mykola Kovinya, counsel of Pakharenko and Partners, Eduard Akhramovych, general producer – director of “Ukranimafilm” animation film studio.

Also, in the frames of the round table the social event titled “I Buy Real! I Don’t Buy Fakes!” will be held which is a part of the awareness-raising campaign “Anti-Counterfeiting and Anti-Piracy Days in Ukraine” of the Ukraine Alliance Against Counterfeiting and Piracy. Everyone attending the round table will have an opportunity to view the exhibition of counterfeit and pirated products, test their consumer skills by trying to detect the counterfeit features of goods, answer survey questions and receive souvenirs with the slogans “I Buy Real! I Don’t Buy Fakes!” as a keepsake of the event.

The detailed information and updates on the upcoming event are available on the official Forum webpage.